Letters to Lee: How to be an Entrepreneur

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2014-09-26 11.50.05These are portions of my letters to Lee Shobe, the former CEO of DowBrands. He has been a major mentor throughout the start of my business, The Spotted Cow Coffeehouse. These letters may come across as a bit unprofessional, but they represent what I am learning through my adventure as a young female entrepreneur.

Business is amazing and fun, and I know that where I am right now is right where I am supposed to be. I have learned some parts are natural, like working with my staff. I love to watch them grow. Finances are intriguing too. Even though we aren’t breaking even, I love seeing the progress and the way costs can be altered. But I have also learned some parts are not as easy. Win-win is sometimes the hardest compromise to reach, and letting the contender win while you pick up the pieces sometimes seems a lot more inviting.

It’s like going to another country. People can tell you what it’s going to be like, and you have all of these ideas in your mind that comprise what it is like. But until you’re there, living it out, you can never imagine in depth what it really is like. Struggles like the drive through, the music license, and letting an employee go were very hard. They put a flicker in my mind for a second that I should give up. But I remembered back to college where I ran cross-country and track. There were races where I lost or came up short, and injuries that set me back, but I persevered.

In school, I worked three jobs, did sports, and double majored. The stress was comparable, making it manageable in business aspects. One of the biggest differences though, is that everything falls back on you. In school, deadlines are set for you, and mile splits are written for you to target. In business, it’s up to you to design the curriculum, the bench marks, and the deadlines. When you have to set all of those for yourself, it’s scary. I struggle to get motivation at times because the business seems so much bigger than me, and I’m just a 20 something female trying to fulfill a crazy dream that might work. There have been a few nights I would stay up, thinking I could get up, drive three states away, and start a new life with a desk job and leave absolutely everything behind. It would be simple, and normal. It’s especially inviting because I’m not currently taking a paycheck. My only money comes from working for my parents business. I make less than $1000 a month and I have no free time. It’s a very uninviting role to the outside eye.

But I have never been normal, and when I look at workers like Lauren, or my brother, I know that they need this place. I also remember I’m not doing it alone. I have my parents, Heidelberg, you, and God all helping me and rooting for me. With those simple reminders, my business shrinks down to a tangible size that can be tinkered with. Maybe all of my wants aren’t met, but I am blessed in so many other ways. With those friendly reminders, I know I can survive, thrive, and one day make a difference that’s bigger than me or my business. A difference that’s as unfathomable as going to different country.

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